In order to expose and counter attack alcohol, tobacco and cannabis promotions through the films, a short film competition was organized by Alcohol and Drug Information Center (ADIC) Sri Lanka with the support of Department of Media Studies, University of Jaffna.

The competition only open for the students of Faculty of Arts, University of Jaffna, the valuable prizes to be given to the winners and selected short films will be utilized as alcohol and drug prevention material Island wide.

The inaugural ceremony was conducted via Zoom on 20th November 2020 and the key note addresses were given by Dr. S. Raguram, Head, Media Studies and Mr. Pubudu Sumanasekara, Executive Director, ADIC.

The following are set as the outcomes of the competition:

• Students become aware on media/film/short film promotion on ATOD
• Students develop their skill to counteract promotions.
• Students develop their skill to deliver effective videos.
• ADIC develops a process to educate media students.
• Availability of effective video materials.
• Social media users become aware on alcohol, tobacco and other drug promotions.

Prizes for the winners:

• 01st prize – Rs. 50,000.00
• 02nd Prize – Rs. 25,000.00
• 03rd prize – Rs. 15,000.00
• 07 other gifts will be given to 04th – 10th places
• Certificate will be given for 50 students who send creative videos (01st place – 50th place)