Media Studies Students Gain Practical Experience through Lake House Promotional Programme at Nallur Festival 2026

Students from the Department of Media Studies, Faculty of Arts, University of Jaffna, participated in a promotional programme organized by Lake House – The Associated Newspapers of Ceylon Limited, in conjunction with the historic Nallur Kandaswamy Kovil Festival 2026, on 09th September 2026.

The promotional programme was conducted at the Nallur Kandaswamy Kovil premises. Lake House had invited the Department of Media Studies to provide the participation and assistance of Media Studies students for this special promotional programme.

The participating students were:

          • Ms. Abdul Azeez Asma – 2021/A/006
          • Ms. A. Paviththira – 2022/A/027
          • Ms. A. Fathima Sajitha – 2022/A/033
          • Ms. T. Kilda – 2021/A/504
          • Ms. S. Ashvitha – 2022/A/327
          • Ms. V. Sansiya – 2022/A/468
          • Ms. K. Nilani – 2022/A/576
          • Ms. P. Pevin Divan – 2022/A/269

The programme provided the students with an opportunity to gain practical exposure to sales, marketing and promotional activities in a real-world public event environment. Such practical engagement enabled the students to gain insights beyond the classroom and experience the professional dimensions of promotional and communication activities.

The participation also contributed to the students’ educational and professional development by providing practical knowledge and skills that can support their future careers in the media, communication, marketing and related fields.

The Department of Media Studies appreciates the initiative of Lake House (The Associated Newspapers of Ceylon Limited) in providing this valuable opportunity for its students to engage in practical learning and professional exposure. The organization had specifically highlighted that the experience would help students understand promotional activities beyond the academic environment.

The Department continues to encourage students to participate in meaningful industry and community-based activities that complement their academic learning and strengthen their practical skills.