• Master of Arts in Mass Media Studies, Sri Palee Campus, University of Colombo, Sri Lanka, 2018
• B.A. Hons in Communication Studies, Trincomalee Campus, Eastern University, Sri Lanka, 2013

• Senior Lecturer Grade II, Department of Media Studies , University of Jaffna, Sri Lanka (07/2022- to date)
• Lecturer, Department of Media Studies , University of Jaffna, Sri Lanka (07/2017- 07/2022)
• Visiting Academic, Department of Social Studies, Open University of Sri Lanka, 2018, 2019 and 2020
• Lecturer (Temporary), Department of Languages and Communication Studies, Trincomalee Campus, Eastern University, Sri Lanka, 06/2017 – 07/2017
• Junior Media Consultant (UNDP), Constitutional Assembly Secretariat, Parliament of Sri Lanka, 08/2016 – 06/2017
• Web Content Writer and Journalist, Government Information Department, Sri Lanka, 04/2014 – 08/2016

Journal Publications

• Raguram,S., Poongulaly,S.,Pavatharani,P.,(2023). ‘Media Pluralism in Jaffna Regional Dailies: A Content Analysis’ Madthya Sameeksha, Annual Academic Journal, Vol.5, Sri Lanka Press Institute, ISBN 978-624-5912-01-8.
• Poongulaly,S,.(2023). ‘Globalization and International Relations’, Parliamenthu SaraSanhith, Annual Academic Journal, Vol.3, Department of Communication, Parliament of Sri Lanka, 2023
• Poongulaly, B. (2019) ‘Media and Gender’. Maadhya Sankathana, Annual Academic Journal, Vol.1 : Number 1, Inaugural Issue, Ministry of Mass Media, Government of Sri Lanka, 2019, ISSN 2673-1542
• Poongulaly,B. ‘Media Literacy among the People of Jaffna: The Observation based on Consumption of Fake News during Corona Pandemic’, Jathika Maadya Sankathana, Annual Academic Journal, Vol.2, Ministry of Mass Media, Government of Sri Lanka, 2022, ISSN:2756-9322

Conference Publications and Presentations

• Anutharsi,G., Poongulaly,S., (2025). ‘Deconstructing Hindu Practices: A study based on Deepa Mehta’s trilogy’, 3rd International Hindu Conference on Hindu Art: A multidimensional vision (IHC 2025), Faculty of Hindu Studies, University of Jaffna on 06th & 07th of March 2025.
• H. A. Gayan Madushanka., Chandana Jayalath., Dilantha Ratnayaka., Nalin Galkandaarchchi.,Kalani Dharmasiri and Poongulaly Srisangeerthanan A book on ‘Print Media Readership Survey 2024 in Sri Lanka: Demography, Content Preferences and Behavioral Insights for a Loyal Readership Base’ Published in Sri Lanka by the Department of Film and Television Production Technology of the University of Vocational Technology. ISBN: 978-624-5641-01-7.
• Poongulaly,S., Anutharsi,G., (2024). ‘Evolving portrayals: Unveiling the shifting trends in advertising’, 6th International research conference (TRInCo – 2024) on Integral vision for 21st century: Promoting inclusiveness, Life – Life-Preservation and Life–furtherance., Trincomalee Campus, Eastern University Sri Lanka and Indian Maritime University, Chennai, Tamil Nadu, India on 26th & 27th September 2024.
• Suganthani,S. and Poongulaly,S,.(2024). ‘Impacts of Online Games among the youth on Social Communication: The study based on Ratnapura, Kahawatta, Udahoupe Niladhari Division (229/A)’, 4th Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
• Dishan,D, and Poongulaly,S,.(2024). ‘Facebook Communication of Sri Lankan Tamil Politicians’, 4th Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
• Kirijah,A. and Poongulaly,S,.(2024) ‘Emotional Outbursts in Social Media: The Study based on Arts Faculty Students, University of Jaffna’, 4th Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
• Anutharsi,G., Poongulaly,S,.(2023). ‘Proverbs Usage Among the Tamil Community In Northern Province of Sri Lanka: A Gender Based Study’, “‘Preserving and Safeguarding Cultural Heritage through Traditional Insights”, International Conference on Intangible Culture (ICICH 2023), Department of Anthropology, University of Sri Jayawardenepura, ISSN: 2550 – 2360.
• Poongulaly,S. (2023). ‘Strategic Communication of Activists for a Social Change – A Case Study’, International Conference on Gender Disparities- University of Kelaniya (ICGD 2023), University of Kelaniya.
• Rilakshana,N,. Poongulaly,S,.Raguram,S,.(2023). ‘Visually Impaired and Communication through Information Technology : Finding Opportunities’, 3rd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
• Kanageshwary,B.,Poongulaly,S,.Dinesh Koduthor,.(2023). ‘Uva Community Radio : A Historical Perspective’ 3rd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
• Kalky,J.,Poongulaly,S,.(2023). ‘Usage of TikTok App among the Youths : A Study based on Maritimepattu DS Division, Mullaithivu’, 3rd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
• Thanushiya,R., Poongulaly,.(2023). Memes’ in the Sri Lankan Tamil Social Media Sphere’ 3rd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
• Kalaiamuthan, R. and Poongulaly, S,.(2022). ‘The Spread of Fake News through WhatsApp: A Case Study’, 2^nd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.

• Anitha,V., Poongulaly and S, Raguram, S. (2022).‘The Trends of Mobile Journalism: A Study based on ‘Media Corps’ Programme’, 2^nd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka

• Poongulaly, S. and Gabilan, A,.(2022). ‘Provided Health Communication is Effective for the Public during Covid-19 Crisis’, Asian Congress for Media and Communication (ACMC) 2022 International Conference in partnership with Department of Mass Communication, University of Keleniya, Sri Lanka

• Gabilan, A. and Poongulaly,S,.(2022).‘Cyber Bullying Against Queer People on Social Media: A Study based on Facebook’, Research Symposium on Gender Equity and Equality (RSGEE), University of Jaffna, Sri Lanka

• Poongulaly, B. (2020). ‘Representation of Sports in Indian Tamil cinema: A Content Analysis’. International Conference on ‘Media Education – A Legacy to Hold, A Future to Build’, Department of Communication, Bangalore University, India

• Poongulaly, B. (2019). ‘Exposure of Social Structure in Director Pa. Ranjith’s Films’. International Postgraduate Research Conference, University of Kelaniya, Sri Lanka

• Poongulaly, B. (2019). ‘Portrayal of Media Ethics in Thirukkural’, Thirukkural World Conference, University of Malaya, Kuala Lumpur, Malaysia

• Poongulaly, B and Raguram, S. (2018). ‘Portrayal of Women in Indian Tamil Films Directed by Women: A Feminist Reading’, 5th International Conference on ‘Social Sciences: Global Harmony and Co-existence through International Dialogues’, Sri Lanka

• Pothanayaki, N, Anutharsi, L. and Poongulaly, B. (2017). ‘The Influence of Social Media on the Self – Esteem of Youth: Special Reference to Facebook’, 4th International Conference on Arts and Humanities: Global vision for a changing world, Sri Lanka

• Poongulaly, B. (2014). ‘Comparative Analysis on Portrayal of Sri Lankan Civil war and People through Newspaper Political Cartoons: Special Reference with Thinakkural and Lankadeepa (January 2009 – May 2009)’. GCRA International Conference on ‘Media in Transformation: Exploring Role of ICT, Innovative Communications and New Media’, Sri Lanka

1. Serving as a Course – Coordinator for Higher Diploma in Media Studies from 2021
2. Served as a member for the Photo archive committee and Documentary committee for the Golden Jubilee Celebration of Faculty of Arts, University of Jaffna, 2025
3. Performed as a Co-Chair for the 4th URSA – 2024
4. Performed as a Reviewer & Session Coordinator in organizing the technical sessions of URSA- 2024
5. Performed as a Senior Treasurer for the Media Club, which is the students’ society of the Department of Media Studies, 2024

PREPARATION AND REVISION CURRICULUM

• Contributed to the modification of revised curriculum of B.A. in Media Studies based on Outcome Base Education and Student-Centered Learning.
• Contributed to the modification of revised curriculum of Higher Diploma in Media Studies based on Outcome Base Education and Student-Centered Learning.

VISITING LECTURES / INTER-UNIVERSITY, INTER-FACULTY AND INTER-DEPARTMENTAL SERVICES

Department of Languages, Faculty of Arts and Culture of the Eastern University, Sri Lanka

• Communication Skills – I (TRS 1143) -2022/2023
• Communication Skills –II (TRS 2153) -2021/2022

Advanced certificate in Media Literacy and Journalism conducted by the Harmony Centre of the University of Vavuniya

• Gender and Media,1^st Batch, 2^nd Batch

Department of Translation Studies, Faculty of Arts, University of Jaffna

• Translation in Media (TSCH 21053)– 2022/ 2023

Department of History, Faculty of Arts, University of Jaffna

• Travel Media and Journalism (CTCH 31043)- 2022/2023
• Media for Cultural Tourism (AAYE 31013) Year III – Semester I – 2018/ 2019
• Media and International Tourism (AAYC 32073) Year III – Semester II – 2017/2018

Department of History, Faculty of Arts, University of Jaffna

• Media for Cultural Tourism (AAYE 31013) Year III – Semester I – 2018/ 2019
• Media and International Tourism (AAYC 32073) Year III – Semester II – 2017/2018

Chief Examiner for the G.C.E. Advanced Level Examination 2024 for the subject of Communication and Media Studies

REVIEWER

International Conference on Right to Information, Ministry of Finance and Mass Media, Sri Lanka, 2018

RESOURCE PERSON 

• Resource person for the seminar on Media Ethics and Reporting for Labour union members, 2024
• Resource Person, Special Seminar on ‘Improving Communication and Media Literacy in Northern Province Schools’ – Session II, conducted by the Department of Government Information, National Media Club Promotion Program in the Northern Province, 7^th of October, 2021
• Resource Person, Special Seminar on ‘Improving Communication and Media Literacy in Northern Province Schools’ – Session I , conducted by the Department of Government Information, National Media Club Promotion Program in the Northern Province, 22nd of September, 2021.
• Resource Person, Workshop on ‘Ethical and Conflict Sensitive Journalism’ to the Youths, Conducted by Caritas- HUDEC Jaffna, The Social arm of the Catholic Church of Jaffna’, 13th of December, 2021.
• Resource Person, Workshop on ‘Communication and Media Studies’ for School Teachers and Students, Sandilipay Hindu College, Jaffna, 11^th of July 2019.
• Resource Person, Workshop on ‘Digital Security’ under safe sister fellowship on 13th of November 2022, for Working Women with the support of Internews
• Resource person, Series of Seminars for the Teachers of Communication and Media Studies organized by the University Grants Commission, 2022
• Resource Person, Workshop on ‘Communication and Media Studies’ for Island wide School Teachers, National Institute of Education (NIE), 06th of December 2017.

• Directed a Short Film ‘ ‘A Remaining Dream’ and a Documentary ‘A World Beyond the Sea’

• Written more than 20 articles as the web content writer and journalist for Government Information Department’s official website (www.news.lk)