
ms.poongulaly Srisangeerthanan
Senior Lecturer Gr.II
Academic Profile
Academic Career
Research and Publications
University Services
National Services
Creative Works
Academic Profile
- Master of Arts in Mass Media Studies, Sri Palee Campus, University of Colombo, Sri Lanka, 2018
- B.A. Hons in Communication Studies, Trincomalee Campus, Eastern University, Sri Lanka, 2013
Academic Career
- Senior Lecturer Grade II, Department of Media Studies , University of Jaffna, Sri Lanka (07/2022- to date)
- Lecturer, Department of Media Studies , University of Jaffna, Sri Lanka (07/2017- 07/2022)
- Visiting Academic, Department of Social Studies, Open University of Sri Lanka, 2018, 2019 and 2020
- Lecturer (Temporary), Department of Languages and Communication Studies, Trincomalee Campus, Eastern University, Sri Lanka, 06/2017 – 07/2017
- Junior Media Consultant (UNDP), Constitutional Assembly Secretariat, Parliament of Sri Lanka, 08/2016 – 06/2017
- Web Content Writer and Journalist, Government Information Department, Sri Lanka, 04/2014 – 08/2016
Research and Publications
Journal Publications
- Poongulaly, B. (2019) ‘Media and Gender’. Maadhya Sankathana, Annual Academic Journal, Vol.1 : Number 1, Inaugural Issue, Ministry of Mass Media, Government of Sri Lanka, 2019, ISSN 2673-1542
- Poongulaly,B. ‘Media Literacy among the People of Jaffna: The Observation based on Consumption of Fake News during Corona Pandemic’, Jathika Maadya Sankathana, Annual Academic Journal, Vol.2, Ministry of Mass Media, Government of Sri Lanka, 2022, ISSN:2756-9322
Conference Publications and Presentations
- Kalaiamuthan, R. and Poongulaly, S,.(2022). ‘The Spread of Fake News through WhatsApp: A Case Study’, 2nd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka.
- Anitha,V., Poongulaly and S, Raguram, S. (2022).‘The Trends of Mobile Journalism: A Study based on ‘Media Corps’ Programme’, 2nd Undergraduate Research Symposium in Arts-2022, University of Jaffna, Sri Lanka
- Poongulaly, S. and Gabilan, A,.(2022). ‘Provided Health Communication is Effective for the Public during Covid-19 Crisis’, Asian Congress for Media and Communication (ACMC) 2022 International Conference in partnership with Department of Mass Communication, University of Keleniya, Sri Lanka
- Gabilan, A. and Poongulaly,S,.(2022).‘Cyber Bullying Against Queer People on Social Media: A Study based on Facebook’, Research Symposium on Gender Equity and Equality (RSGEE), University of Jaffna, Sri Lanka
- Poongulaly, B. (2020). ‘Representation of Sports in Indian Tamil cinema: A Content Analysis’. International Conference on ‘Media Education – A Legacy to Hold, A Future to Build’, Department of Communication, Bangalore University, India
- Poongulaly, B. (2019). ‘Exposure of Social Structure in Director Pa. Ranjith’s Films’. International Postgraduate Research Conference, University of Kelaniya, Sri Lanka
- Poongulaly, B. (2019). ‘Portrayal of Media Ethics in Thirukkural’, Thirukkural World Conference, University of Malaya, Kuala Lumpur, Malaysia
- Poongulaly, B and Raguram, S. (2018). ‘Portrayal of Women in Indian Tamil Films Directed by Women: A Feminist Reading’, 5th International Conference on ‘Social Sciences: Global Harmony and Co-existence through International Dialogues’, Sri Lanka
- Pothanayaki, N, Anutharsi, L. and Poongulaly, B. (2017). ‘The Influence of Social Media on the Self – Esteem of Youth: Special Reference to Facebook’, 4th International Conference on Arts and Humanities: Global vision for a changing world, Sri Lanka
- Poongulaly, B. (2014). ‘Comparative Analysis on Portrayal of Sri Lankan Civil war and People through Newspaper Political Cartoons: Special Reference with Thinakkural and Lankadeepa (January 2009 – May 2009)’. GCRA International Conference on ‘Media in Transformation: Exploring Role of ICT, Innovative Communications and New Media’, Sri Lanka
University Services
Serving as a Course – Coordinator for Higher Diploma in Media Studies from 2021
PREPARATION AND REVISION CURRICULUM
- Contributed to the modification of revised curriculum of B.A. in Media Studies based on Outcome Base Education and Student-Centered Learning.
- Contributed to the modification of revised curriculum of Higher Diploma in Media Studies based on Outcome Base Education and Student-Centered Learning.
INTER – DEPARTMENT SERVICES
Department of History, Faculty of Arts, University of Jaffna
- Media for Cultural Tourism (AAYE 31013) Year III – Semester I – 2018/ 2019
- Media and International Tourism (AAYC 32073) Year III – Semester II – 2017/2018
National Services
REVIEWER
International Conference on Right to Information, Ministry of Finance and Mass Media, Sri Lanka, 2018
RESOURCE PERSON
- Resource Person, Special Seminar on ‘Improving Communication and Media Literacy in Northern Province Schools’ – Session II, conducted by the Department of Government Information, National Media Club Promotion Program in the Northern Province, 7th of October, 2021
- Resource Person, Special Seminar on ‘Improving Communication and Media Literacy in Northern Province Schools’ – Session I , conducted by the Department of Government Information, National Media Club Promotion Program in the Northern Province, 22nd of September, 2021.
- Resource Person, Workshop on ‘Ethical and Conflict Sensitive Journalism’ to the Youths, Conducted by Caritas- HUDEC Jaffna, The Social arm of the Catholic Church of Jaffna’, 13th of December, 2021.
- Resource Person, Workshop on ‘Communication and Media Studies’ for School Teachers and Students, Sandilipay Hindu College, Jaffna, 11th of July 2019.
- Resource Person, Workshop on ‘Digital Security’ under safe sister fellowship on 13th of November 2022, for Working Women with the support of Internews
- Resource person, Series of Seminars for the Teachers of Communication and Media Studies organized by the University Grants Commission, 2022
- Resource Person, Workshop on ‘Communication and Media Studies’ for Island wide School Teachers, National Institute of Education (NIE), 06th of December 2017.
Creative Works
- Directed a Short Film ‘ ‘A Remaining Dream’ and a Documentary ‘A World Beyond the Sea’
Written more than 20 articles as the web content writer and journalist for Government Information Department’s official website (www.news.lk)